Backstage Pass with Lia Chang

Meet New York Scarf and Jewelry Designer Bernie Rohe of Bernie of New York, at New York International Bridal Week, October 13 -15, 2012

Bernie Rohe

Bernie Rohe

Meet New York scarf and jewelry designer Bernie Rohe of Bernie of New York, at the New York International Bridal Week, held October 13-15, 2012 at Pier 94, 711 12th Ave. (55th Street and the West Side Highway) in New York.

As chief designer and president of Bernie of New York, Bernie Rohe’s trademarks in scarf design are piping and her exquisite taste in pattern and color combinations. Bernie of New York’s offerings include her specialty fabric iridescent silk, silk chiffon and charmeuse, shawls of brocade and taffeta, organza and velvet, as well as wraps of cashmere and furs. Rohe’s design commissions include signature scarves and men’s ties for Clark Atlanta University, Jackson State University and Central Michigan University. She was recognized by Susan C. Schwab, the United States Trade Representative for President Bush, “for creating beautiful scarves, and for the value of imports and the access to the best imputs the world has to offer.” Rohe’s creations are “Made in USA”.

The Bernie of New York collection also includes Bridal Accessories – a elegant selection of tiaras, hair accessories, and veils; and exquisite jewelry featuring unique creations of Swarovski crystal, gold, silver, pearls and semi-precious stones. Her designs have appeared in Bride & Groom magazine and the Weddingpages. Rohe has been profiled in Essence magazine, Black Enterprise and on the TV Show “B. Smith with Style”.

Bernie of New York designs are carried in all Nordstrom Stores, Lord & Taylor, and major Specialty Boutiques in the country, i.e. Terry Costa, TX; Maison Weiss, MS; Lake Forest Shop, IL; Nolte’s, Kansas City; Juliana’s, NY; and Molly’s of Denver. The daily operations of the company are a joint venture between Rohe and her husband Uli Rohe.

Saturday, October 13, 9am -6pm, Sunday, October 14, 9am -6 pm , Monday, October 15, 9am -5 pm
Location: Pier 94, 711 12th Ave. (55th Street and the West Side Highway), NY
Booth #515

About Bernie Rohe of Bernie of New York
Ms. Rohe began her life in fashion in 1975 as the top model and muse for Italian designer Roberto Cavalli and Liz Claiborne. She credits her sense of style to her years of working and traveling to Europe with Cavalli, who was pioneering the technique of printed and embossed leather and suede.

“I was fascinated with his truly unique mixing of patterns and colors and that really got me focused on combining and mixing vibrant colors for my scarves,” says Rohe.

In September 1991, she went to Europe and returned with a collection of exquisite patterns and fabrics. With the designs for her scarves in mind she opened her own showroom – Bernie of New York – on Seventh Avenue. Although the accessory market is noted for being on Fifth Avenue, Rohe’s experience of 15 years in the fashion industry prompted her to be where the action was….and is. Her instincts and her keen sense of trends paid off.

The Bernie of New York Collection can be seen at her new showroom at Bernie of New York, 241 W. 37th St. Rm 801, New York, NY 10018 or visit her website at

Lia Chang

Lia Chang

Lia Chang is an actor, a performance and fine art botanical photographer, and an award-winning multi-platform journalist.
All text, graphics, articles & photographs: © 2000-2012 Lia Chang Multimedia. All rights reserved. All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Lia Chang. You may not alter or remove any trademark, copyright or other notice from copies of the content. For permission, please contact Lia at

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