Backstage Pass with Lia Chang

Lia Chang Photos: New York Yankees Outfielder Curtis Granderson at Lord & Taylor Fifth Ave for New York Yankees ™ Fragrance Launch

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang

It was a lovefest for New York Yankees outfielder Curtis Granderson at the Lord & Taylor Fifth Ave Flagship Store in New York on Monday night, where more than 400 fans stood in a line, which stretched the length of the main floor and snaked around the store, to meet him at the New York Yankees ™ and New York Yankees ™ Fragrance for her launch.
New York Yankees Fragrance Event at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees Fragrance Event at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


New York Yankees fans in line to meet New York Yankees outfielder Curtis Granderson, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang

New York Yankees fans in line to meet New York Yankees outfielder Curtis Granderson, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang


New York Yankees ™ Fragrance at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees ™ Fragrance at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


New York Yankees Fragrance for her at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees Fragrance for her at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang


Granderson, who along with Mariano Rivera, are the Brand Ambassadors for the New York Yankees ™ Fragrance, was charming and gracious as he signed bottles of the Fragrance and posed for photos. An American Major League Baseball (MLB) player for the New York Yankees, Granderson is also a humanitarian and an author. He is a two-time MLB All-Star (2009 and 2011) and the recipient of the Silver Slugger Award in 2011.
Curtis Granderson fans come in all shapes and sizes at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

Curtis Granderson fans come in all shapes and sizes at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


Granderson’s reputation for being one of “the nicest guys in baseball” was on full display as he connected with his fans of all ages. His humanitarian efforts include founding the Grand Kids Foundation in 2007 to focus on improving the educational experience for youth nationwide as well as helping to re-establish baseball opportunities for inner city youths, acting as the official MLB Spokesperson for First Lady Michelle Obama’s Let’s Move anti-obesity campaign, and serving for three years as MLB’s Overseas Ambassador.
New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees ™ Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang


Granderson is the author of a children’s book, “All You Can Be”, which shares personal stories from his youth encouraging children to chase after their dreams. The book included artwork from fourth graders throughout the state of Michigan following a contest held statewide. Proceeds from “All You Can Be” benefit the Grand Kids Foundation.
New York Yankees, Curtis Granderson, Lord & Taylor Fifth Ave Flagship Store, New York on New York Yankees ™ Fragrance, Lia Chang, Backstage Pass with Lia Chang, Lord & Taylor

New York Yankees, Curtis Granderson, Lord & Taylor Fifth Ave Flagship Store, New York on New York Yankees ™ Fragrance, Lia Chang, Backstage Pass with Lia Chang, Lord & Taylor


For his work with schools, Granderson was named the 2009 MLBPA Marvin Miller Man of the Year, and has been nominated for the prestigious Roberto Clemente Award three times (twice in Detroit and once in New York), which honors the MLB player that contributes the most off the field. Granderson is a graduate of the Univ. of Illinois-Chicago with a double major in Business Management and Business Marketing.
New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


While on the field, Granderson has distinguished himself as one of the top center fielders in all of baseball. In 2007, he became just one of four players in MLB history to record 20 doubles, 20 triples, 20 home runs and 20 stolen bases in a single season, a feat that had not been reached since 1957. He led the American League in triples in both 2007 and 2008. As a lead¬off hitter for the Detroit Tigers, Granderson set the team record for lead-off homeruns in only four seasons, hitting 24 in that span.
New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, poses with fans at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees outfielder Curtis Granderson, the brand ambassador for the New York Yankees Fragrance, at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


New York Yankees Fragrance at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor

New York Yankees ™ Fragrance at Lord & Taylor Fifth Ave in New York on June 4, 2012. Photo by Lia Chang/Lord & Taylor


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Other Articles by Lia Chang:
Guys’ Night Out: Meet New York Knicks Guard Iman Shumpert and New York Giants Wide Receiver Hakeem Nicks at Lord & Taylor Fifth Ave on June 7, 2012
Photos: Adrienne Maloof at Lord & Taylor Fifth Ave Debuts Adrienne Maloof by Charles Jourdan Shoe Collection
Photos: Kathie Lee Gifford at the 2011 Lord & Taylor Fifth Avenue Christmas Windows Unveiling in New York
Photos: “How To Succeed” stars Daniel Radcliffe, Rose Hemingway and John Larroquette at Lord & Taylor for Windows Unveiling
Lord & Taylor CEO Brendan Hoffman to receive 2011 “Father of the Year” & Milton Margolis Humanitarian Award in NY
Multimedia: Promises, Promises’ Stars Kristin Chenoweth and Sean Hayes at Lord & Taylor Fifth Ave
NY Yankee Fans Show Love for Brett Gardner at Lord & Taylor Fifth Ave
Multimedia: Lord & Taylor 2009 Christmas Windows
Multimedia: Tino Martinez and Sherri Shepherd at Lord & Taylor Benefit Bash
Click here for the Lia Chang Articles Archive and here for the Lia Chang Photography Website.

Lia Chang. Photo by Brianne Michelle Photography

Lia Chang. Photo by Brianne Michelle Photography


Lia Chang is an actor, a performance and fine art botanical photographer, and an award-winning multi-platform journalist.

All text, graphics, articles & photographs: © 2000-2011 Lia Chang Multimedia. All rights reserved. All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Lia Chang. You may not alter or remove any trademark, copyright or other notice from copies of the content. For permission, please contact Lia at liachangpr@gmail.com.

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